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The brand celebrities know and love, Loewe, is making itself right at home among its Hollywood fans with a brand-new Los Angeles flagship location. We often catch the brand on red carpets worn by everyone from Taylor Russel to Kylie Jenner and Emma Corrin. After opening locations in New York City, Berlin and Munich, the Spanish house brought its quintessentially eclectic codes to Beverly Hills.

The blue ceramic building follows the Casa Loewe design concept, conceived by creative director Jonathan Anderson and carries both men’s and women’s ready-to-wear lines and accessories. The three-room space is also decorated with a curated selection of artworks and pottery from the LOEWE collection.

Art plays a big role in the design of Loewe stores and for the L.A. location, an array of works by international contemporary artists fill the space. Iranian-German artist Nairy Baghramian has two works on display, “Mooring,” and “Portrait (The Concept-Artist’s Smoking Head, Stand-In).” Paul Pfeiffer’s wood renderings of Just Bieber’s head and his arms will both be showcased at the Loewe store. Pieces from Tomonari Hashimoto, Peter Voulkos, Joanna Constantinidis, Domingos Tótora, Axel Vervoordt, Doyle Lane, Maria Kristofferson, and more will complete the selection.

To celebrate the new digs, friends of the brand, including Tracee Ellis Ross, Maude Apatow, Murray Bartlett, Emma Chamberlain, Kaia Gerber, Cindy Crawford, Doja Cat, Tessa Thompson and Marianna Hewitt and more, gathered at Whisky a Go Go on Wednesday to fête the location following an intimate dinner at the Chateau Marmont. Styling duo Wayman and Micah were in attendance, as well as James Blake, Naomi Scott, Violet Chachki and Gottmilk. Felix da Housecat DJ’d for the crowd before Omar Apollo took the stage for a live performance.
Visit the Loewe Rodeo Drive store at 327 N Rodeo Dr. Beverly Hills 90210
topics: Loewe, store opening
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